The work that follows represents my tasks at GOLFPAC®, my current employer, and previously, Wyndham Vacation Ownership. The most recent work appears first.
Contact me with questions or comments.
2010 GOLFPAC® Direct Mail postcard
This direct mail postcard was sent to around 25,000 GOLFPAC® clients who might not know that GOLFPAC® serves around 40 destinations.
The clients who received this postcard generally booked later in the season. The back of the card featured a score board with a list of dynamic names from our database from the client᾿s golfing group, plus funny last names for filler.
Company
GOLFPAC®, Inc.
Relationship
Employee
My Role
Graphic Designer
Timeframe
Fall 2010
Size
11 x 6 in.
2010 GOLFPAC® Direct Mail postcard
As a reminder for group leaders to book by the end of the year for travel in 2011, Golfpac sent out around 28,000 direct mail postcards.
The postcards are strategically targeted to clients known to book during this time frame.
Company
GOLFPAC®, Inc.
Relationship
Employee
My Role
Graphic Designer
Timeframe
Fall 2010
Size
11 x 6 in.
2009 GOLFPAC® Direct Mail postcard
In a direct mail campaign similar to GolfOrlando, this postcard focuses on a special offer of 5% off and a cash card for Golfsmith®. The name on the postcard was dynamic as well as the last name on the caddie’s back. Approximately 30,000 postcards were printed.
Company
GOLFPAC®, Inc.
Relationship
Employee
My Role
Graphic Designer
Timeframe
Fall 2009
Size
11 x 6 in.
2009 GolfOrlando Direct Mail postcard
To encourage early booking for the fall, I was tasked with designing a direct mail postcard for GolfOrlando, a regional division of GOLFPAC®.
The postcard was sent only to those who had booked the previous year, but hadn’t booked for the upcoming golfing season. Approximately 30,000 postcards were printed.
Company
GOLFPAC®, Inc.
Relationship
Employee
My Role
Graphic Designer
Timeframe
Summer 2009
Size
11 x 6 in.
DVD Label for FairShare Plus® 1–2–3 Program
FairShare Plus® 1–2–3 is a Wyndham Vacation Resorts program for Owner Education. I designed the DVD label using Wyndham Vacation Ownership Brand Standards.
Company
Wyndham Vacation Ownership
Relationship
Employee
My Role
Graphic Designer
Timeframe
2007
Size
5 x 5 in.
DVD Sleeve for FairShare Plus® 1–2–3 Program
In addition to the FairShare Plus® 1–2–3 Logo and DVD label, I designed the sleeve to house the DVD. There were two DVD labels and sleeve designs, one for Owners and one for sales people in the field. The design shown is for Owners.
Company
Wyndham Vacation Ownership
Relationship
Employee
My Role
Graphic Designer
Timeframe
2007
Size
5 x 5 in.
Poster for Change Your Lifestyle Sweepstakes
This sweepstakes offered by Wyndham Vacation Resorts and Worldmark by Wyndham featured a gift certificate worth $50,000 in home improvements or $25,000 in cash. I designed a series of posters, banners, and header cards.
Company
Wyndham Vacation Ownership
Relationship
Employee
My Role
Graphic Designer
Timeframe
2007
Size
18 x 24 in.
